Marketing and Entrepreneurship for Funding - myassignmenthelp.com

Question: Discuss about theMarketing and Entrepreneurship for Funding and Ethics. Answer: A non-profit organization that implements the marketing concept. Nonprofit organizations are slowly adopting business-like techniques in their operations, and are becoming involved and more confronted with market pressures which are only typical to the profit-making entities. These include elements such as competition, funding, and ethics in marketing, as well as the need to earn money to fulfill their missions. The Red Cross organization is a globally known nonprofit organization (Bell et al. 2015). This organization deal in ensuring that the lives of individuals remain one particular concept utilized by most nonprofit entities is the need to understand the consumer. There is still a lot of orientation needed for the nonprofit sector. What is the exchange taking place? What is the profit they seek? Over the past decade, most nonprofits have been introducing marketing concepts into their activities. The Red Cross to be precise has realized that adequate marketing could help them achieve their mission and are, therefore, challenged be more complicated decisions. Marketing in this organization begins and ends with the consumer. The consumer satisfaction is the priority of the organization, where all policies are formulated to favor service delivery and its quality to the consumers. The form of profit this organization seeks has a lot to do with consumer satisfaction, personnel satisfaction and increased funding, which has been achieved over the decade (Hill et al. 2015). Do they apply the marketing concept? How can you tell? Instead of embracing marketing concepts which are relevant to the profit entities, and beginning the marketing process with the consumer, followed by the investigation of what the market needs, nonprofit organizations have embraced organization centered marketing. This mindset makes most entities to believe that their services are needed by the markets falsely. Red Cross completely applies the marketing concept, through service branding and the provision of quality, which has everything to do with the satisfaction of the consumer. Prioritizing the consumer is the ultimate goal and path to profitability. The Billabong website Target customers need to be constantly informed and reminded about the organization, its products, and benefits of being associated with the entity (Cohen Winn, 2017). There is a need to ensure that despite the physical distance between the organization stakeholders and consumers, websites which have been created, need to be at the forefront of trying to help in establishing a relationship between the two. In the case of Billabong, a lot of information has been provided in the Billabong site on the surfing, skiing and skating industry. It is very important for organizations to find a way to communicate to consumers about their commodities, despite the fact that this is to happen on virtual sites. Therefore, this information does not ultimately help Billabong as an organization, to build a relationship with the target consumers. Most consumers are bound to be left asking questions regarding the specifics of the products which are offered by Billabong. While most are aware that it belongs to a particular industry, the specific commodities will not have been marketed most effectively. Consumers, therefore, need to be given detailed information regarding specific products to fill the numerous communication gaps. Consumer doubts should be eliminated for billabong organization to remain competitive in the industry (Miles Coven, 2016). The ultimate aim, which is profit-making, should be realized in the most efficient manner, which is through professional marketing and product advertising. Communication in marketing is the most important to enhance overall organization success and overall growth. How worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefit from the aging baby boomers In marketing, demographics have proven to be of influence to the marketing industry. The demographics of the world can either have positive or negative effects on marketing (Morris et al. 2012). There is a need to identify the worldwide demographic trends for one to have a better understanding about the effects of the demographics on the global marketing sector. In the modern world, there are five major trends and each of them has an impact on the marketing sector. The first trend is the ration of children to older persons. Currently, the ratio of children to older persons stands at 3:1. However, it is expected to decline and in 2015, the older persons in the society are expected to be more than the young persons. Therefore, marketing is faced with a challenge of changing the marketing strategies as well as products. The reason behind it is because older people have different tastes and preferences compared to young people. The second trend is the emergence of illnesses which have not been there before. The world health organization states that invisible non-communicable diseases kill more than 60% of the population (Zimmerer et al. 2015). When there is prevalence of such diseases, marketing is affected in different ways. First, the marketing of health products is affected in a positive way because the health products meet the needs of the consumers. Second, more customers become more cautious about the products they buy. Therefore, the marketing teams are forced to ensure that the right strategies are implemented to win the hearts of the consumers. At the same time, the number of potential customers is affected negatively thus leaving a small number of the customers for the marketers to meet their needs. The third trend is the speed of aging. The population is aging at a higher rate. Therefore, the young market is affected and that in turn also affects the marketers because they are forced to go back to the drawing board to know the best way to market to the aging population. The fourth trend is dependency of the old age. Most of the old persons depend on others and that means that they do not have enough monetary power (Morris Paul, 2017). Therefore, marketing to them is of no significance. The last trend is reduced child dependency and increased working age. In the modern day, young people are starting to work at a very small age and that means that child dependency is decreasing. Therefore, the marketers are left with a challenge of knowing the specific demographics to target. The industries which are likely to benefit from baby boomers are the insurance industry and the healthcare industry. Most of the old persons are insured for retirement benefits and also healthcare (Knight, 2010). Therefore, the insurance companies are making profits through them. Older age comes with medical challenges. Therefore, the baby boomers must seek the attention of healthcare practitioners time after time. As a result, the healthcare industry stands to gain and earn more from the baby boomers. Bibliography Bhuian, S. N., Menguc, B., Bell, S. J. (2015). ust entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance. Journal of business research, 9-17. Carson, D., Cromie, S., McGowan, P., Hill, J. (2015). Marketing and entrepreneurship in SMEs: an innovative approach. Hemel Hempstead. Cohen, B., Winn, M. I. (2017). Market imperfections, opportunity, and sustainable entrepreneurship. Journal of Business Venturing, 22(1), 29-49. Covin, J. G., Miles, M. P. (2016). Corporate entrepreneurship and the pursuit of competitive advantage. Entrepreneurship: Theory and practice, 23(3), 47-47. Knight, G. (2010). Entrepreneurship and marketing strategy: The SME under globalization. Journal of international marketing, 8(2), 12-32. Morris, M. H., Schindehutte, M., LaForge, R. W. (2012). Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives. Journal of marketing theory and practice, 10(4), 1-19. Morris, M. H., Paul, G. W. (2017). The relationship between entrepreneurship and marketing in established firms. Journal of Business Venturing, 2(3), 247-259. Zimmerer, T. W., Scarborough, N. M., Wilson, D. (2015). Essentials of entrepreneurship and small business management. Pearson/Prentice Hall.

Sirena Essays - Sirena, , Term Papers, Research Papers

Sirena Sirena is about affirmation or stand and forgiving. While the conversion is about resisting and killing what is living inside. Both poem tackled identity crisis but they differ on how the character respond to the situation. Gloc 9s Sirena is an artist attack on societys perception on homosexuality. It speaks through the point of view of a homosexual and describes himself as a mermaid where I realized form that point he already claimed as a homo from the start of the poem/song. The song narrates the characters hard knock life. From the identity crisis phase exhibited during childhood years to the physical and emotional abuse he received from taunting his homosexuality in the latter years of his life. From the lyrics, it can already be said that the song denounces abuse and discriminations on homosexuals Yet he still claims and stand what he is. But more than anything else, the song/poem attempts to discuss how homosexuals are like any other people, and states that they also equally important to the society. The Conversion is like a ghost story where the image of a girl in the metal drum helpless to defend and save continues to haunt the man. The persona of the boy is innocent but not nave to understand his uncle and fathers intentions that reflects to the older males standards. To make it short, the boy intendedly hide what he really wants to be to satisfy his father and uncles definition of a grown man; decent and robust. The author begins the poem with a straightforward style, describing that there is also an offense executed. The boy is dragged to the metal drum where he was dunked repeatedly. The father shouts Girl or Boy asking only for the acceptable answer as if it is already determined. The boy speaks to himself on the brutal onslaught and the girl inside him rapidly shrinks and a new man is emerge from the metal drum, reborn as a full blooded male. Both poem/song has a scene where a drum filled of water and where the father repeatedly dunks his son asking what a gender. Thats how Filipino tackle on that certain issue. To differ the song/poem, Sirenas character proclaim and acclaim what he really wants to be during the drum scene and waiting to be accepted even if it is in the late phase of his father. The Conversions character cannot claim it as the water curls down on his nose every dunk on the metal drum and just fulfilled his father and uncles wants. The girl inside him slowly died. Both poem/song has homosexuality issues, but the thing that really made it different from each other is how the family respond. One is happily accepted by his family by claiming it from the start, the other one is still haunted from the girl of the past inside him.

ACT Essay Sample Scores - Dont Rely On the Old Standardized Test

ACT Essay Sample Scores - Don't Rely On the Old Standardized TestThe ACT Essay Sample Score is a rather old fashioned standard that has been used by ACT for many years. When the new ACT is released, these scores will still be required by most schools. While they can still be accepted, the newer ACT test will not be accepted as a standard in the same way as it is now.In the event you are applying to a college or university for which the ACT Essay has been used for years, it is highly unlikely that you will have a problem getting into school. This is because most schools now require this type of test, and so will most colleges and universities. They simply want to weed out students who do not meet their qualifications for admission. By adopting the old ACT Essay Sample score, schools are keeping themselves on top of the educational curve.For high school seniors who are entering the college age, it is not the most effective test to take. For them, the old ACT is more appropriate. There are no special standardized tests, just the normal exams that any high school student will be given during their regular school year. The old ACT is not as useful to them because they will not be required to pass the same type of tests as they will be when they enter college.The most common reason for a student to take the ACT is to raise their grade point average. There are also students who take the ACT because they have applied to many schools, and feel it is the only way to get into their desired college. So you can see why the ACT has become so popular.When the new ACT is released, these scores will remain as standard across the board, but they will no longer be required by all schools. Some of the school districts that have been using the ACT may continue to do so, but most other districts have already started looking for different test to use. For those students that still want to take the ACT, the best way to find out what scores they will need to take is to look at the onli ne ACT Essay Sample Scores.Once the new ACT is released, there will be no option for colleges and universities to use this standardized test as a standard for admission. However, the ACT Essay will still be accepted by most high schools. There are some high schools that do have the old standard, and these tests will be available to take during high school, but this should not be the case for all high schools.The new ACT is not perfect by any means, but it is a much more comprehensive test than the old ACT. It will cover the same material as the old ACT, but it is far more thorough, including a wide range of topics. Most high schools have at least one test that covers topics from global economics to foreign culture.Taking the ACT is an excellent way to raise your grades and your test scores. However, when the ACT becomes outdated, many students lose the ability to take the ACT in order to boost their chances of being accepted to a college or university. If you want to take the ACT, t hen make sure to take the online ACT Essay Sample Scores so that you can learn how to raise your scores.

Global Exchage In Domestic Service Essays

Global Exchage In Domestic Service Essays Global Exchage In Domestic Service Paper Global Exchage In Domestic Service Paper The various ways in which domestic service, home care and nursing are structured and performed are well accounted in Global Exchange by Grace Chang and Diverted Mothering by Sau-Ling C. Wong. These two articles give indeapth analysis of how migrant and immigrant workers are treated by not only their employers but in certain instances by their own government. I will try to give you an analysis of the two articles and sight examples from the articles that reflect how these workers are treated in the domestic, home care, and the nursing industry. First in Global Exchage we see that more and more people and mostly women from 3rd world countries are leaving their families to go and work abroad for menial wages in the hopes of a better life for children and families. The article deals with the Filipina women and how they have and are brought into the country and how they are treated. I was very surprised to read that the president of the Philippines himself stating that â€Å"migrant women the new heroes of the Philippine economy† . : The even more surprising thing is that the government itself has more women working outside the country than it does within the country. This is evident all over the health and home care industry, if you walk into any hospital you can see the amount of Filippina women wokig as nurses and in other health care professions. Also these women are working as nannies and home care givers to the families of middle-class and upper-class people. The wages that these women get are soo absurd that any person living in the country would never ever work for those wages and if they did, the law would do everything to protect that person. The migrants are afforded the same rights and therefore are paid low wages, the conditions that they live in are mediocre. But will the employers ever say that the wages should be raised or the conditions made better? We all know that if this was a Citizen treated in the same manner, things would be very different. In all countries Fillippina women are imported with the Philippine government benefiting from the money the women send back home. The government you can is gathering women and sending them out on contracts to other countries to work, but they fail to protect the women when it is necessary or provide any kind of care. It seems to me that once they are receiving money not only from the migrant workers, but the host country, they forget about the women and start to recruit now women. The case of Sarah Balabagan is the perfect example of the govt. forgetting about its citizen that it sent out to work for them. Sarah was raped by knifepoint by her employer, she stabbed her employer and then was jailed for murder. The first trial she was sentenced to 7 years in Jail. This case outraged women everywhere espically the migrant Filippina women who protested and blamed it’s own govt. for not doing anything to protect it’s citizen. The 2nd trial led to a sentence of death for Sarah and again brought about more and more protest. After protests the sentence was finally revised to a 100 lashes and to pay restatution to the murdered man’s family. From this article I can see that the Philippines govt. looks at its women as a cash cow to send out to other countries and reap the benefits from the money they send back as well the good relations it builds with the host country. The host country benefits from cheap labor and not having to provide any kind of health care or other benefits that it’s citizens get. In Diverted Mothering the people are different yet the work is the same. The role of the, caregiver is taken on by minorities males and females. The males and females featured in the article are Afro-American, and Chinese. The stories featured here are all that most of us have seen on the Big Screen and how can relate with. The old chauffeur, the con artist medium, the tow-truck driver. These people are substituting for the parent’s not being around for their children. Some of the people are there more for the employers children rather than their own. We seldom hear of theor families and of their lives outside work. The employers are too busy working and chasing the all mighty dollar that they forget that they have a famaliy. The caregivers are seen as protectors, sympthyizers, and helpers. They are expected to be there for the employers at all times. Even when a member of the family is forgotten, the caregivers never forget them and help them in everyway. We see an example of this in the movie â€Å"Driving Miss Daisy† here the chauffeur has been with the employer for 30 years, but she knows nothing about his life of his family. In the end we see that she tells him that she never knew that he had a daughter or a granddaughter. This shows us that the no matter how long you may work for someone you will never be a real part of the family. You are there for the employer to help them as needed. Even after all this the chauffeur goes to see his employer when her own son has put her in a rest home and then spoon feeds her. She is pretty much forgotten about by her real family. This also goes to show that the caregivers are not only there for monetary gain, but take a real interest in the lives of their rmployers. In Diverted Mothering the focus is on the male gender as being the caregiver rather than a female. Although caregivers are almost always seen as women, in this article we see that in almost every story the male character is acting like a mother and taking care of others however it is necessary. Take the example of Mack going to Simon to discuss his emotional problems and Simon takes time out of his job to help his new friend work through his feelings. If the situation was reversed, how many of us think that Mack would take time out of his job to help Simon? Simon being a tow-truck driver is shown as that his time is not as important as Mack’s is and Mack can call on him at anytime. In both Diverted Mothering and Global Exchange we see that minorities are shown to be there to help and take care of white employers and be at there beck and call. Although in Diverted Mothering the stories are set in different times, they all follow the same theme. This theme being of whites being in charge or needing help and the minorties providing the help and being employed by the whites. The structure in both articles seems to be that minorities and people from the 3rd world are here to take care of not only the houses of the 1st world countries but also their families and be there whenever needed. Does class, race, and gender play a part in determinig who will perform the above mentioned duties for peoples homes and taking care of their children? After reading these articles I can see how all three play a part in shaping a person. Class first of all can inhibit a person in more ways than anything. Being of lower class in some countries does nto even qualify you to attend school or work in some areas. So when there are limitataion on what you can do and without an education, you are setup to fail no matter how you try to reach a higher class. Also if you do not have an education, you are not able to get a job that will allow you to move up and have a better life, therefore you are in some ways going to have to follow in the steps of your parents, whatever those steps maybe. I believe this is what leads to a lot of crime in the world, if we had no classes to put people into, they would have all the opportunities available to them and be able to decide for themselves on what course thier lives should take. Race can hinder your growth not only financially but also lead to emotional conflicts and cause life threatening situations. Race can become a problem for a person even if he/she is qualified in every way to perform a job. I am sure we all have been or know someone who has experienced this in someway. Race can limit your advancement in almost every field and every aspect of your life. Race again in some countries can pre-determine what you will be when you grow up. It can keep you from opportunities that are wide open, but because of your race you may not be able to take advantage of them. Gender can shape you as well as Class and Race. Gender more than anything can hinder you and set a course for your life. It can do this because regardless or Class or Race depending on the gender you belong to, you are either high or low on the todem pole. If you look at women as far back as you want to, you can see how they were and are still limited today. Especially women in some countries are the first to be taken out of school and put to work as the son is seen more important even though the girl may be the smarter of the two. Women are looked at as the caregivers, the soft-hearted and the ones that comfort us and wipe our tears. In the same sense, they are not looked at as the bread-winners or the strong, protecters and supporters of families. All three (class, race, and gender) hinder people in one way or another, but if you are a female and a minority and of a lower class, the course of your life is very limited and what you want to do with your life and what you are able to do are two very different things. The ideal family. How does one define an ideal family and who can decide whether one family or another is better? From the articles I have read it is very hard to say if the conditions of domestic and home-care service disrupt the model of the ideal family. What I believe is that in some ways it can hurt and also in many ways help the family to have someone there to take care of the kids and take care of the house. But we much remember that the caregiver is not the mother or father. The parents cannot let the caregiver be the only one to be involved with the kids and they must take an active part in their clildren lives. The caregivers being in the family allows the parents to be able to spend more time with the clildren rather than woeking and then coming home and doing house work. It hurts when the parents leave the children in the care of the caregiver and assume that the child is well and happy. Of all the love that a child may get from a caregiver, it can never be the same love that he/she will get from the parent. Over all I think that if you can afford to have domestic and home-care services to help you, you should take advantage of it. But you should also remember that with this help, you time should be spent with the family and not forgetting that the caregiver is there to help your  burden and not there to do everything that you are suppose to do. These articles make anyone that reads them take a look at the roles we all have in this world a little differently, I know it made me think about the people that clean the offices and the maids people have and how they may be treated. After reading these articles it can be seen what kind of plight the people in these stories go through for the betterment of their children and their families, and also what kind of hardship they put themselves through to achive their goals.

An Examination of Rips Character in Irvings Rip Van Winkle

Irving Rip Van Winkle watches Rip's character Washington Owen and writes about Rip Van Winkle and people in the USA. At this time, society is changing dramatically. America is trying to fight by forming its own identity. America wants to have identity to release them from British culture and domination. Owen uses his protagonist Rip Van Winkle to symbolize America. Rip experienced the same fight as the United States experienced before and after the revolution. The role and symbol of Rip in Washington Rip Van Winkle of Irving Rip Van Winkle is a well-known story. Without a doubt, as a child, many of you have heard the famous story of Washington Irving about this guy sleeping for 20 years. People will not forget elves where Rip Van Winkle spent the night at the amphitheater. As with many stories, Irving 's Lip Van Winkle was said to have formed quite a lot of Washington Irving' s Lip Van Winkle which shaped the American culture darkly. I do not like it, Washington Owen said. Letter to a friend (Letter 446) This statement reveals Irving's strong emotional state and shows a strong social atmosphere and his personal conflict in many respects in the formation of the sketchbook . After his family went bankrupt Irving Rip Van Winkle watches Rip's character Washington Owen and writes about Rip Van Winkle and people in the USA. At this time, society is changing dramatically. America is trying to fight by forming its own identity. America wants to have identity to release them from British culture and domination. Owen uses his protagonist Rip Van Winkle to symbolize America. Rip experienced the same fight as the United States experienced before and after the revolution. The whole story of Washington Irving, Lip van Winkle is full of metaphors on the new American society and how it established identity before and after the American Revolution. Irving's Rip Van Winkle metaphor covers the revolutionary experience that depicts America before the British rule, the early Americ an colonies under British rule, and the American society seen in England. And his wife, Dame Van Winkle, explained about the UK. The general public represents the whole American society and represents a way to change as it becomes an independent country. Americans try to avoid the tyranny of crown just as Lip does everything possible to escape from his arrogant wife.

Intermediate Microeconomics Assignment Example | Topics and Well Written Essays - 250 words

Intermediate Microeconomics - Assignment Example EX, Y = % change in quantity demanded of a product X/ % change in price of product Y. = {(400+450)/ (5+4)}* (4-5)/ (450-400) = (850/9)*(-1/50) = 94.44/-0.02 = -4.722. The negative coefficient depicts an increase in price of computer will result to 4.72 percentages in decrease in demand for printers. Income elasticity of demand assesses the "sensitivity of the demand for a good to a change in the income of the consumers" (Mankiw 97). Ed = (A1+A2)/ (Q1+Q2)*(change in Q/change in A) = (10,000+15,000)/ (20+18)* (18-20)/ (15,000-10,000) = (25,000/38)*(-2/5,000) = (657.89*0.0004) = -0.263. As the consumers income increases the demand of the commodity decrease even though the price remains the same. This implies the goods are of inferior quality thus when income increases consumers opt for better quality products (Mankiw 109). Regressing the logs of independent variables Px, Py and I results to a linear function of the amount needed and the independent variables (Mankiw 123). The percent change in quantity demanded is determined by the coefficient of the income I, price of the product X and price of the product

Homeland Security Measures Essay Example | Topics and Well Written Essays - 750 words

Homeland Security Measures - Essay Example This has remarkably revolutionized the basic framework, but has created numerous security threats at the same time. Unfortunately, both the state and out of state cyber criminals are becoming more coordinated and strong, which has really put the United States government in a fix. (OUR NATIONAL INFORMATION INFRASTRUCTURE; AN IMMEDIATE STRATEGIC CONCERN IN NATIONAL SECURITY POLICY) According to the author of the article, the oil and gas companies seem to be the main targets for the hackers, because of their widespread businesses, which are even established in far fledge places, where contact can be made only via satellites. As a result, it becomes easier for the cyber criminals to extract private information, without the security companies knowing about it. Furthermore, the energy sector, which includes these oil and gas companies, would be affected the most if cyber-attacks were carried out at a significant scale, in the near future. Global projects, intercontinental partnerships and contractors, make the energy sector a vast industry spread over the world. Keeping in check who is accessing the data and extracting valuable information becomes a herculean task. The oil and gas companies are packed with important data, which if it gets in the wrong hands, can be have detrimental effects. Not only is there financial information to be protected, but also confidential customer information and various facts and figures. The author is accurate in his argument that the energy sector is the most vulnerable of all the other sectors and thus, a key target for cyber criminals. In today’s world, there is an ongoing energy crisis. Oil and gas companies are the main industries that contribute to the energy production in the world. The energy sector takes care of the economy, national defense and the well-being of the people. If the energy sector is attacked, then the world will be facing serious problems. U.S. owns twenty percent of the natural resources and a large num ber of oil reserves, which is not only necessary to maintain its own economy but to stabilize the economy of the world as well. Therefore, U.S. oil and gas companies are spread in almost every area of the world, and an attack on these is considerably easier than on any other company. Furthermore, cyber-criminals can gain power and dominance by getting their hands on valuable information related to these companies, as it basically controls the world’s economy. (Information Security in the Oil and Gas Critical Infrastructure Protection (CIP) Sectors). SCADA stands for Supervisory Control and Data Acquisition. It is used to control automated industrial operations on wide scale. These industrial operations include the energy sector as well. SCADA system if implemented properly can be very helpful to the companies. There will be no need for visits and monthly inspections by an official. It can make changes to the system, solve errors and reduces operational costs (Why SCADA?). How ever, it has become vital for the companies to keep the SCADA and other industrial control systems in check. This is because what these operating systems contain is private and valuable information, which at no cost can be leaked to any criminal organization. The interlinked information of U.S. national infrastructure has made it easy for criminals to extract information and cyber security has come under serious threat. In addition, there have been concerns that