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Literature Review on Business Ethics - 6430 Words

Organizational Design Business Ethics: A Literature Review Abstract A review of the current literature regarding business ethics was conducted analyzing scholarly peer-reviewed articles about business ethics and their relation to leadership, managerial decision making, corporate social responsibility and overall corporate structure. Increased corporate scandals and the discovery of a rise in unethical business practices have thrown the topic of business ethics into the spotlight. Organizations are expected by their stakeholders to implement strong ethics within their corporate structure and culture. This expectation could be accomplished through strong ethical leadership, formal structures and regulations that place emphasis†¦show more content†¦Organizational Design Business Ethics: A Literature Review Ethics, andShow MoreRelatedImportance Of Business Ethics On Previous And Current Literature Essay1459 Words   |  6 PagesImportance of business ethics in previous and current literature Previous Methodologies used for Studying Business Ethics Majority of the literature reviewed relied heavily on questionnaires and surveys as the chosen methodology. According to Rowley (2014), questionnaires are the â€Å"most widely used means of collecting data† (p. 308). However, when designing a questionnaire or survey researchers should consider the type of questions being used, sensitivity of questions asked, content and lengthRead MoreEthics Code Of Professional Ethics980 Words   |  4 Pagesthe importance of AICPA’ â€Å"Code of Professional Ethics† and its components, and the influence of management perceptions on firms’ ethical environment (p. 919). Introduction. The authors study business ethics, compliance with ethics code, ethical issues, and ethical behavior of company management. The researchers concern with ethical believes of company employees and executives, and growing number of legal proceedings due to ethical issues. The ethics code help professionals maintaining independenceRead MoreEthics And The Auditing Culture : Rethinking The Foundation Of Accounting And Auditing974 Words   |  4 PagesArticle #3 Abstract. The article reviewed was Ethics and the Auditing Culture: Rethinking the Foundation of Accounting and Auditing. The key of the abstract is to demonstrate how traditional ethical settings led to unethical behavior and financial scandals of Enron, WorldCom, and Arthur Anderson (p. 271). The authors emphasize the role of the AICPA Code of Conduct and ethical perspectives for accountants and auditors. Introduction. The authors study profiles of firms that included the accountingRead MoreStandards For Financial Decision Making926 Words   |  4 Pagesand the acceptance of model behavior by guardians of business. Literature Review. The authors use a systematic review of literature in the research. The literature review is categorized into three parts: general principles of decision-making, the role of guardian and conservator in decision-making, the relationships between fiduciary duties and financial decision-making. The researchers analyze NGA standards, court standards, code of ethics for guardians, accreditation standards, and state standardsRead MoreEssay Business Ethics in Accounting1034 Words   |  5 PagesIn the past there [ ] have been several cases in the business environment related to the practices of accountants and auditors who have violated the trust and confidence of public. A number of researches have been conducted to find the potential factors resulting in unethical, biased or inappropriate decision making and judgments by the professionals. The aim of this paper is to review two academic articles and conclude on the reliability of the claims and assertions made by the authors. TheRead MoreExample Of Systematic Review1474 Words   |  6 Pagesresearching the effectiveness of training programmes in ethics and its influence on ethical leadership and ethical behaviour, previous systematic reviews on these topics were searched. However, no review protocols were found. Consequently, to ensure transparency with this systematic review, an evidence-based checklist was used to guide this review’s methodology. Specifically, this review followed the Preferred Reporting Items for Systematic Reviews and Meta-Analysis Protocols (PRISMA-P) statement, designedRead MoreEssay on Empirical Literature Article Review of Leadership Ethics1195 Words   |  5 PagesEmpirical Literature Article Review of Leadership Ethics Lillie Johnson LDR 800, Ethical Dilemmas and Stewardship June 4, 2013 Empirical Literature Article Review of Leadership Ethics The opportunity to evaluate original research serves as one of the many foundations to both scholarly writing and research (Grand Canyon University, 2013). Therefore, to enhance this process I will critique empirical research articles for the purpose of demonstrating the effectiveness in understanding leadershipRead MoreClassification And Interpretation Of Research Essay1451 Words   |  6 PagesTask 2 Research theory 2a. 3 definitions of research are: Definition 1 Research =The systematic collection and interpretation of data or information with the clear purpose to find out the things (Saunders, lewis, Thornhill, research methods for business students, 2009). Definition 2 Research =The work undertaken in an systematic order to increase the stock of knowledge to devise new applications (Manual, 2012). Definition 3 Research =The blueprint for fulfilling research objectives and answer theRead MoreA Standard Definition Of Ethics1328 Words   |  6 Pagesdefinition of ethics might be: †the science of morals,† with morals being defined as: â€Å"conforming to, or regulated by what is right† (The Cassell Concise Dictionary, 2012). Defining business ethics is a topic which has numerous opinions; definitions refer to the rightness or wrongness of behavior. What is morally right or wrong, ethical or unethical is not often agreed upon. (Phillip 1985). A person’s ethically beliefs stem from personal opinion which can include, environmental ethics, political ethicsRead MoreThe Ethics And Ethics For Smp Accountants869 Words   |  4 Pagesreviewed was Role of Independence in Ethics for SMP Accountants. The key of the abstract is to emphasize the strength of ethics and moral behavior while conducting the audit (pp. 305-306). Introduction. The author studied professional ethics and auditor independence at small and medium firms. The researcher compared ethics with values, and laid emphasis on the credibility as one of the most important ethics element (p. 306). The concept of auditor independence and ethics has significantly changed for the

Movie Analysis Film And Film - 870 Words

Genre helps to define the storylines of films and helps categorise them in order to be identified when people come to look for a film to maybe help determine whether you are going to like the film or not. Genre can set scenes in order for us to know what type of film we may be watching e.g.: if you were to be watching a horror film you would have spooky, dull and dark lighting. This would set the scene letting us know that this film will most likely be a horror film. Knowing the type of genre of the film you are watching allows you to have some sort of idea what kind of things might be happening in the film you’re watching. For example in you were watching a romance film you will expect some key things such as love, strong emotions, intimacy, sadness, heart break or maybe death. There are many different types of genre. Some different types of genre are: †¢ Action: Action films use a very high energy along with stunts, chases, rescues, battles, fights, escapes, destruction and usually adventurous. †¢ Adventure: Adventure films are usually interesting and exciting stories. They can include films based around places such as jungles and deserts or treasure hunts and disaster films sometimes. †¢ Comedy: Comedies are usually light hearted plots, designed to amuse and provoke laughter, exaggerating situations, language, action, drama, relationships and characters. Could also include slapsticks, parody, romantic comedies. †¢ Crime and Gangster: These are designed around actions ofShow MoreRelatedFilm Analysis : Movie, Film, And Films1706 Words   |  7 PagesBackground As a medium, films act as a very effective medium to share the stories and affecting people’s life. Since ancient times, the stage has been utilized to tell stories. When the motion picture was invented in the 19th century, it instantaneously captivates the world. Films have the power to hypnotize, bringing its viewer to certain realms. With its power to subdue its subject, film becomes a vocal tool to get inside people’s mind. Just like literature, film also creates and promotes culturesRead MoreMovie Analysis : Film And Film1109 Words   |  5 PagesEver since I could remember, I have been interesting in films and film memorabilia. It didn’t even have to be like legit props that were used on set of the films either, tie in products tickled my itch also. I vividly remember in 2007, having my mom drive me an hour away just so that I could get my hands on a box of Krusty-O’s that were a 7-11 exclusive cereal to promote The Simpsons Movie. I still have the box sitting on my shelf of important trinkets in my room, next to my Burger King exclusiveRead MoreFilm Analysis : Movie Of A Film 1233 Words   |  5 PagesFor anyone who has ever watched a film is a critic in some form. They judge various aspects based on personal feelings or attitudes, then state them for anybody to hear. I, the writer, am guilty of this type of film analysis. I based my ‘review’ of a film solely on how I felt the narrative evolved or how well the acting was done. I never considered why the rhetor of film choose certain details or what might have influenced the rhetor in the first place. However, through this course I was exposedRead MoreMovie Analysis : Movie Of A Film 2032 Words   |  9 Pagesthe auteur category of films, we went from films having a clear plot, ending, and meaning, to films having endings, plots, and meanings the audience had to actually sit and think about to find to find out what exactly the director was trying to portray. This is caused by directors that are considered auteurs. These directors wanted their viewers to be able to come up with their own meaning instead of just giving it to them. They want the audience to think as they watch the movie, instead of sittingRead MoreMovie Analysis : Film And Film Genre Essay1182 Words   |  5 PagesThere are many different types of film and film genres. A film can fit into more than one genre, but there are some genres that are more general than others. Some examples of film genre are animated, science fiction, documentary, comedy, and historical fiction. Within each genre, there are also specific characteristics that help support themes and story lines within that genre. An animated movie is a drawing, painted, or digitally created film that uses stop-frame cinematography to simulate movementRead MoreAnalysis Of The Movie The Film 1099 Words   |  5 Pagesother videos because it discussed different qualities the city has. I believe that Third Ward is a city where many of its residents are over looked by people in the city next to it, Houston. This video was produced by Andrew Garrison in 2007. In the film the director does an amazing job of highlighting the main problems of Third Ward TX. He also does a good job of highlighting the good things about it. They show the poor part of Texas where they have taken the old houses and renovated them. They madeRead MoreAnalysis Of The Movie The Film 1715 Words   |  7 PagesMichael Hughes Romero (the movie) is a biopic movie released in 1989 American biopic which depicts the life and death of the Salvadoran Archbishop Oscar Romero, who led peaceful protests against a violent military regime and made sure the people knew the truth, even though this ended up costing him his life. He is portrayed in the movie by Raul Julia. Óscar Arnulfo Romero y Galdà ¡mez was born in 1917 and died March 24 1980. Romero was a high ranking member of the Catholic Church, who served asRead MoreMovie Analysis : Film 1250 Words   |  5 PagesThe film I chose to analyze is Need for Speed. This film portrays two different characters who play on opposite sides of morality. One, Dino, is a character who is selfish, lack morals, and is an a-typical jerk. He does not accept consequences, and puts his own needs and wants above anyone else, no matter the ramifications. The other is the character of Toby who is a direct contrast. While Toby may be spurred by justice throughout the film, he is consistently focused his morals, who constantly isRead MoreAnalysis Of The Movie The Film 862 Words   |  4 Pagesnot planning on reviewing this before it aired, but after screening it, I was so utterly impressed with this movie--seriously, it is one of the best Hallmark films I have seen in a long time. And I don t say that glibly b y any means. I know I am known for my positive reviews, but this one goes far beyond that. I never once had to remind myself to concentrate on the positive aspects of the film. The acting, the story, and the message were one of the finest Hallmark has featured in some time. Not toRead MoreAnalysis Of The Movie The Film 918 Words   |  4 PagesMehta’s Films The film Water (2005) was hard for me to watch. The social status of females that are widows was a heartbreaking, emotional and psychologically damaging. Chuyia, is an 8-year-old child, she does remember getting married, but is woken by her father to say she will be now living in an ashram- a place for widows- these widows are to live here due to her sins being the reason that her husband passed. Madhumati is the ruler of the ashram, she is a fowl woman. Her way of making money

Phrases for Analysis - 1554 Words

PHRASES FOR TRANSLATING IDEAS INTO WORDS http://refolit.narod.ru/ †¢ The story / article deals with / is concerned with / describes / examines / reveals / exposes o dwells on / explains / addresses / discusses / presents / covers / outlines / states o offers / considers / looks into / treats †¢ The story is set in ... †¢ The scene is laid in .. †¢ The story is written in a form of... (the authors recollections, the dialogue, narration, autobiography) †¢ The action takes place in ... †¢ As the story unfolds, ... †¢ The plot of the story centres round ... †¢ The basic plot of the story develops slowly towards a violently dramatic incident and an ironical conclusion. †¢ The plot of the story is†¦show more content†¦Ã¢â‚¬ ¢ The author is focused on human feelings and relationships, actions and motives. †¢ The author explores the complexity of human character/ smbs inner motives. †¢ There is one trait always present in this a uthors books, which singles him out of commonplace writers. †¢ The author unfolds a theme in which stupidity, hypocrisy and ambition play their sorry parts. †¢ The authors attention is focused on ... †¢ The author portrays /depicts a man in close cooperation with society. †¢ In his story the author turns to the conflicts of contemporary life. †¢ The reader can easily understand the authors own attitude towards his characters. †¢ The reader grasps the idea that ... †¢ ... serves to convey to the reader the mood of the narrator / author. †¢ It is ... that falls under the authors observation. †¢ The authors strong point lies in a vivid description of the beliefs, customs, manners, costumes, language of the epoch plus the energy and movement which his story displays. †¢ The authors sympathy lies with ... †¢ The authors real central figure seems to be ... †¢ The authors irony exposes the vices of this society: hypocrisy, money-w orship, and moral degradation. That is why one can hardly find any positive character in the novel. †¢ The author is known for a deep psychological analysis of his heroes and a very thoughtful attitude to the burning political and social problems of the day. †¢Show MoreRelatedAnalysis Of The Phrase I Am Not An American Essay759 Words   |  4 PagesTwain wrote the phrase I AM NOT AN AMERICAN; I AM THE AMERICAN in a notebook that he took with him on his European travels during 1897. Over time as many hear the quote has become more and more popular. To me it’s not really surprising but it is catchy. Some may wonder was Mark Twain truly an American in our minds. What is truly being American? People minds of modern patriotism Twain could be called un-American. I can also argue there was times when Mark Twain gave service for his country.Read MoreMarket Samurai : An Userguide For All Newbie1225 Words   |  5 PagesMarket Samurai – An Userguide For All Newbie Market Samurai is one of the most effective keyword analysis tools that would help you to find bight opportunities in the market and is going to help you to avoid dead end projects before you begin. It is known to be a strong keyword research tool that is popularly available from Noble Samurai which is a targeted internet marketing group. Market Samurai is a standalone SEO keyword tool that helps you to research for some of the best keywords that areRead MoreBloom and Gagnes Instructional Theories1087 Words   |  5 PagesLearning Theories: A Comparative Analysis of Bloom’s Taxonomy and Gagnà ©Ã¢â‚¬â„¢s Conditions of Learning Abstract This paper explores how Bloom’s Taxonomy and Gagnà ©Ã¢â‚¬â„¢s Conditions of Learning are used in the development of a lesson plan. First, the paper describes the learners for whom the lesson is prepared. Secondly, it will describe the learning environment. Lastly, it will describe the activities and elements of the lesson. Learning Theories: A Comparative Analysis of Bloom’s Taxonomy and Gagnà ©Ã¢â‚¬â„¢s ConditionsRead More`` Like A Girl `` Is Not An Insult1481 Words   |  6 Pagesone-minute advertisement. This ad aimed to provoke intellectual thought and conversation surrounding negative gender stereotypes by taking the idiomatic phrase, â€Å"like a girl,† and re-appropriating it to show viewers that doing or performing something â€Å"like a girl† is not an insult. The argument made was that â€Å"like a girl† is not a derogatory phrase, and should not be used to suggest or imply that someone is overly emotional, weak, or useless. According to Fama Francisco, Always’ global vice-presidentRead MoreUsing Keyword Spotting, Lexical Affinity, And Statistical Methods1409 Words   |  6 PagesExisting methodologies to sentiment analysis can be gathered into three main categories: keyword spotting, lexical affinity, and statistical methods. Keyword spotting is the most naive approach and probably also the most p opular because of its user-friendliness and economy. Text is categorized into affect categories based on the presence of fairly unambiguous affect words like ‘interesting’, ‘sad’, ‘afraid’, and ‘bored’. The mistakes of this methodology lie in two areas: poor recognition of affectRead MoreHow My Writing Has Improved Greatly Improved After Taking English 103928 Words   |  4 Pagesto work with the rules of grammar intensively. After taking this course, however, I now have a much better understanding of how to correctly use proper grammar. I also improved on using transitional phrases in my writing. I have implemented my understanding of proper grammar and transitional phrases in both my writing inside and outside of this class as a result. In looking back on the three essays that I wrote this semester, I did notice several changes and improvements in my writing. The majorRead MoreMiles Davis Analysis - so What and Autumn Leaves Essay1085 Words   |  5 Pages‘So What’ Miles Davis Solo Analysis Miles Davis’ solo is very minimalistic mainly using crotchet and quaver rhythms throughout with the occasional triplet or semiquaver grace note. For the A sections of the first chorus he bases phrases around the minor pentatonic scale. He develops his opening motif (bar 2 of A1) in bar 4-7 returning to the root (E) in between each ascending then descending phrase going up to the 7th (D) in the final variation of the motif. The phrase lengths are irregular; DavisRead MoreAnalysis of Why the Pledge of Allegiance Should Be Revised938 Words   |  4 PagesAnalysis of Why the Pledge of Allegiance Should Be Revised Why the pledge of allegiance should be revised, by Gwen Wilde, is a very well written essay that the reader would most likely deem convincing. Gwen Wilde states that the Pledge in its latest from simply requires all Americans to say the phrase â€Å"one nation, under God,† when many Americans do not believe in God. She uses many different writing strategies to get her point across in a very precise and appropriate manner. Although there are someRead MoreAnalysis Of Bach s Gavotte No1472 Words   |  6 PagesAnalysis of Bach’s â€Å"Gavotte no. 1† from The Orchestral Suite in D Major When I first began listening to Bach’s â€Å"Gavotte no. 1† from The Orchestral Suite in D Major, I assumed that the piece was going to be simple and repetitive because it began with a straightforward, memorable, melodic theme. While parts of the piece are repeated, upon closer listening I learned that this composition is far from simple. It is structured with different sections and a clear conclusion, but Bach uses techniques suchRead MoreContent Analysis Notes (for Revision)1422 Words   |  6 PagesContent Analysis Warning: The information below is only for revision purposes to get a better understanding on the description and application of content analysis. Not to be referenced (hence no references are provided) in any coursework as information is taken from a number of other sites with some being of questionable viewpoints. This is really for exam revision Content analysis is a research tool used to determine the presence of certain words or concepts within texts or sets of

Economic Status free essay sample

We have this accounting software called Peachtree Accounting to generate our financial reports monthly. The only problem is linking such reports with other department especially with the Corporate Planning department and Internal Audit Department as these two departments are usually collaborating with our department for reporting and evaluation purposes. The data from Billing Section, or the Consumer Services Department now, for its monthly sales and collection is not integrated with our department which makes records irreconcilable with our records. They have their own software application called magic for the generation of sales and collection data and others such as collection of vat on sales, universal charges and other taxes. In the warehouse we see a large backlog and items begin to queue in front of a process, which signal the management to transfer labor to that process to drive-down the backlog. More and more items are on the waiting line not appropriately distributed (FIFO, LIFO). We will write a custom essay sample on Economic Status or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They faced also with a problem of no proper recording of receiving receipt due to no purchase orders forwarded to the warehouse, so when the deliveries are made it will be temporarily recorded with no proper documentation thereby resulting to delay in payments to suppliers and it is not accounted as part of the inventory or when utilized, as an expense. SURNECO has not applied yet the idea of simulation even it is needed especially in warehouse simulation. It will be expensive in our part and doubtful of the changes as they are accustomed to the existing lay-out. As a result to poor control warehousing system, the materials and equipment are not properly disposed and recorded and not appropriately scheduled in its usefulness. This will only create impediment in the operation and the materials and equipment are not maintained at its lowest possible level in store. There is a necessity to integrate all software systems within the entire organization of SURNECO for reconciliation and easy access of data. If one department fails to submit correct data reporting of to NEA ERC will be delayed and inaccurate. It is noted also as of this time, SURNECO has an on-going construction of its building. It is on the process of remodeling and positioning the office of finance, corporate planning and sub-area department. Simulation provides a potentially useful mechanism through which managers can gain a comprehensive understanding of system behavior, concentrating on core business processes such as order fulfillment, product development as well as customer satisfaction, and continued patronage with SURNECO. RECOMMENDATION Storing goods in adequate  space  with the proper  equipment  by well trained  personnel  in a properly planned  layout  results in maximum protection  of items. Therefore, it is suggested that must have trained personnel to do the job correctly in the warehouse. Where MRP is applied with diligence. ERP software integrates all facets of an operation, including development, manufacturing, sales and marketing. It was proposed that the Local Area Network (LAN) will be set up to create networking capability in all computers useful for sharing resources like files and other important documents to the GM’s office, Internal Audit and Corporate Planning Department. In two to five years financial reports or data or even electric bills will be made available to the member-consumer easily in the provided computers made for their own viewing. The management should start outsourcing labor to properly store materials and supplies. They should implement improvements in front of that process so that items don’t queue there in the future. Through the use of simulation, it can help handle the receipt and return of stock into a warehouse. This allows to efficiently manage the warehouse and the flow of items. †¢ Utilize resources efficiently †¢ Manage inventory levels Plan for future growth and capacity †¢ Control the movement and storage of materials †¢ Deal with the receipt and return of stock For many warehouse problems, where more detail and accuracy may be required, using more purpose simulation language will be required as well. The value of simulation modeling comes when companies model the business rules that are built in to the warehouse management system that controls their processes. The ability to make improvements is only possible when we can follow with discipline and evidently see how the process and operation is performing and progressing.

Marketing and Entrepreneurship for Funding - myassignmenthelp.com

Question: Discuss about theMarketing and Entrepreneurship for Funding and Ethics. Answer: A non-profit organization that implements the marketing concept. Nonprofit organizations are slowly adopting business-like techniques in their operations, and are becoming involved and more confronted with market pressures which are only typical to the profit-making entities. These include elements such as competition, funding, and ethics in marketing, as well as the need to earn money to fulfill their missions. The Red Cross organization is a globally known nonprofit organization (Bell et al. 2015). This organization deal in ensuring that the lives of individuals remain one particular concept utilized by most nonprofit entities is the need to understand the consumer. There is still a lot of orientation needed for the nonprofit sector. What is the exchange taking place? What is the profit they seek? Over the past decade, most nonprofits have been introducing marketing concepts into their activities. The Red Cross to be precise has realized that adequate marketing could help them achieve their mission and are, therefore, challenged be more complicated decisions. Marketing in this organization begins and ends with the consumer. The consumer satisfaction is the priority of the organization, where all policies are formulated to favor service delivery and its quality to the consumers. The form of profit this organization seeks has a lot to do with consumer satisfaction, personnel satisfaction and increased funding, which has been achieved over the decade (Hill et al. 2015). Do they apply the marketing concept? How can you tell? Instead of embracing marketing concepts which are relevant to the profit entities, and beginning the marketing process with the consumer, followed by the investigation of what the market needs, nonprofit organizations have embraced organization centered marketing. This mindset makes most entities to believe that their services are needed by the markets falsely. Red Cross completely applies the marketing concept, through service branding and the provision of quality, which has everything to do with the satisfaction of the consumer. Prioritizing the consumer is the ultimate goal and path to profitability. The Billabong website Target customers need to be constantly informed and reminded about the organization, its products, and benefits of being associated with the entity (Cohen Winn, 2017). There is a need to ensure that despite the physical distance between the organization stakeholders and consumers, websites which have been created, need to be at the forefront of trying to help in establishing a relationship between the two. In the case of Billabong, a lot of information has been provided in the Billabong site on the surfing, skiing and skating industry. It is very important for organizations to find a way to communicate to consumers about their commodities, despite the fact that this is to happen on virtual sites. Therefore, this information does not ultimately help Billabong as an organization, to build a relationship with the target consumers. Most consumers are bound to be left asking questions regarding the specifics of the products which are offered by Billabong. While most are aware that it belongs to a particular industry, the specific commodities will not have been marketed most effectively. Consumers, therefore, need to be given detailed information regarding specific products to fill the numerous communication gaps. Consumer doubts should be eliminated for billabong organization to remain competitive in the industry (Miles Coven, 2016). The ultimate aim, which is profit-making, should be realized in the most efficient manner, which is through professional marketing and product advertising. Communication in marketing is the most important to enhance overall organization success and overall growth. How worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefit from the aging baby boomers In marketing, demographics have proven to be of influence to the marketing industry. The demographics of the world can either have positive or negative effects on marketing (Morris et al. 2012). There is a need to identify the worldwide demographic trends for one to have a better understanding about the effects of the demographics on the global marketing sector. In the modern world, there are five major trends and each of them has an impact on the marketing sector. The first trend is the ration of children to older persons. Currently, the ratio of children to older persons stands at 3:1. However, it is expected to decline and in 2015, the older persons in the society are expected to be more than the young persons. Therefore, marketing is faced with a challenge of changing the marketing strategies as well as products. The reason behind it is because older people have different tastes and preferences compared to young people. The second trend is the emergence of illnesses which have not been there before. The world health organization states that invisible non-communicable diseases kill more than 60% of the population (Zimmerer et al. 2015). When there is prevalence of such diseases, marketing is affected in different ways. First, the marketing of health products is affected in a positive way because the health products meet the needs of the consumers. Second, more customers become more cautious about the products they buy. Therefore, the marketing teams are forced to ensure that the right strategies are implemented to win the hearts of the consumers. At the same time, the number of potential customers is affected negatively thus leaving a small number of the customers for the marketers to meet their needs. The third trend is the speed of aging. The population is aging at a higher rate. Therefore, the young market is affected and that in turn also affects the marketers because they are forced to go back to the drawing board to know the best way to market to the aging population. The fourth trend is dependency of the old age. Most of the old persons depend on others and that means that they do not have enough monetary power (Morris Paul, 2017). Therefore, marketing to them is of no significance. The last trend is reduced child dependency and increased working age. In the modern day, young people are starting to work at a very small age and that means that child dependency is decreasing. Therefore, the marketers are left with a challenge of knowing the specific demographics to target. The industries which are likely to benefit from baby boomers are the insurance industry and the healthcare industry. Most of the old persons are insured for retirement benefits and also healthcare (Knight, 2010). Therefore, the insurance companies are making profits through them. Older age comes with medical challenges. Therefore, the baby boomers must seek the attention of healthcare practitioners time after time. As a result, the healthcare industry stands to gain and earn more from the baby boomers. Bibliography Bhuian, S. N., Menguc, B., Bell, S. J. (2015). ust entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance. Journal of business research, 9-17. Carson, D., Cromie, S., McGowan, P., Hill, J. (2015). Marketing and entrepreneurship in SMEs: an innovative approach. Hemel Hempstead. Cohen, B., Winn, M. I. (2017). Market imperfections, opportunity, and sustainable entrepreneurship. Journal of Business Venturing, 22(1), 29-49. Covin, J. G., Miles, M. P. (2016). Corporate entrepreneurship and the pursuit of competitive advantage. Entrepreneurship: Theory and practice, 23(3), 47-47. Knight, G. (2010). Entrepreneurship and marketing strategy: The SME under globalization. Journal of international marketing, 8(2), 12-32. Morris, M. H., Schindehutte, M., LaForge, R. W. (2012). Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives. Journal of marketing theory and practice, 10(4), 1-19. Morris, M. H., Paul, G. W. (2017). The relationship between entrepreneurship and marketing in established firms. Journal of Business Venturing, 2(3), 247-259. Zimmerer, T. W., Scarborough, N. M., Wilson, D. (2015). Essentials of entrepreneurship and small business management. Pearson/Prentice Hall.